Today, our spotlight falls on the exceptionally talented Rosendo Mateu. With a career spanning over four decades, Mateu crafted over 65 fragrances before embarking on a highly successful independent journey. Let us take a look at his journey from a young apprentice in Spain to becoming a celebrated legend in the global fragrance industry.
From Spain to the Laboratory
Born in Spain, Rosendo Mateu’s illustrious journey in the fragrance industry began at the young age of 15. He joined the Puig perfumery company in Barcelona as an apprentice. As he rotated through various departments, he ended up directly in the perfumery division.
Mateu sought to expand his expertise by studying raw materials and ingredients in Grasse, France, under the guidance of Marcel Carles at the Roure School (now Givaudan). His education continued in Geneva with Grandmaster Arturo Jordi Pey at Firmenich, and in Paris with Max Gavary at IFF For over 40 years, he honed his craft at Puig, developing fragrances for international houses like Carolina Herrera, Paco Rabanne, and Zara. In 2010, in recognition of his immense dedication and technical brilliance, he was officially named a Master Perfumer.
Style and Philosophy

Mateu’s artistic style is defined by his understanding of raw materials, which allows him to create high-quality, balanced compositions. His creativity even extends beyond perfumery; he has notably developed the flavour composition of a gin for the international market and crafted the scent of candy for the vibrant Epiphany Parade in Barcelona.
After decades of working with other brands, Mateu sought ultimate creative freedom. In 2014, he began collaborating with his son, Joan, to launch his eponymous fragrance collection, Rosendo Mateu Olfactive Expressions. Debuting in Spain in 2015 and expanding into a renowned lineup of exquisite unisex fragrances by 2017.
Notable Creations
Rosendo Mateu is the masterful nose behind a collection of modern scents. Here are a few of his standout creations:
1. Nina Ricci Premier Jour

A luminous, sensual floral fragrance that captures the optimistic spirit of a new beginning. Mateu masterfully blended bright yellow mandarin and sweet pea with a floral heart of gardenia and vanilla orchid. It settles beautifully into a comforting, powdery base of musk and sandalwood, creating an intimate and highly feminine aroma.
2. Carolina Herrera 212 Sexy Men

A magnetic, amber-spicy fragrance. For this composition, Mateu contrasted citrus notes of mandarin orange and bergamot with a warm heart of cardamom, pepper, and subtle floral notes. The rich base of vanilla, guaiac wood, and amber leaves grounds the fragrance and adds depth and longevity.
3. Antonio Banderas Blue Seduction

An aquatic scent that perfectly embodies casual elegance. Mateu brought together refreshing top notes of mint, melon, and bergamot, layered over a unique heart of seawater, green apple, and a surprising, warm hint of cappuccino. Resting on a base of rich woods and musk, it is an incredibly fresh, joyful, and versatile fragrance.
Find Rosendo Mateu’s fragrance creations and more at V Perfumes, your go-to perfume shop in Dubai. Shop at the best prices in the UAE and Gulf region and don’t miss out on exclusive offers online and in-store.
