This week’s perfumer is Bruno Jovanovic, a star perfumer at DSM-Firmenich. With over 66 perfumes under his name, Bruno has had …

Papyrus sounds like paper, doesn’t it? Well, that’s because the first paper material was made from the Cyperus papyrus plant, used …

The first Eclaire came out in 2024 (peak gourmand era) and was a big hit. It was often compared to a …

If you’re walking down a street and a Guava tree carrying fruit happens to be there, you will know. The guava …

As spring approaches and we bid farewell to the cooler days of the year, Arabian Eagle launches a fragrance that will …

Dolce & Gabbana is expanding its Dolce fragrance line with the launch of Alcohol-Free Perfume Gels, hopping on the alcohol-free fragrance …

Thierry Mugler’s Angel is the scent that defined a generation, the gourmand that broke all the rules, a scent that was …

Today, we celebrate Fabrice Pellegrin, a creative perfumer at Firmenich whose passion is deeply rooted in the heritage of Grasse, France. …

In the past, our minds would immediately think of eco-friendliness, sustainability, vegan and cruelty-free options when we discussed clean fragrances. But …