Yup, you read that right. Hellmann’s, the mayonnaise brand, has a perfume. As a full disclaimer, I haven’t tried this fragrance and didn’t even know it existed before today. I’m not even sure if this still exists on the market for me to try, but I would love to try it regardless.
As someone who can’t stop talking about a potencial. Turno en los golosos from sweet to savoury, I would have loved to see this level of being unhinged from an actual perfume brand (a mainstream one). But since I don’t believe a company like Prada or Versace will be making mayonnaise-inspired scents any time soon, we will look at this option by Hellmann’s.
Hellman’s Will Levis No.8
| Iluminaciones | Detalles |
|---|---|
| Marca | Hellman |
| Ideal para | Unisexo |
| Familia de fragancias | Ambar Floral |
| Notas | Superior: Lemon and Parsley Centro: Coffee and Vanilla Base: Mayonnaise Accord and Musk |
| Año de lanzamiento | 2024 |
Despite the unhinged marketing, actual reviews of Hellmann’s Will Levis No. 8 point to a surprisingly wearable fragrance. Those who managed to snag the collector’s item report that it lacks any harsh egg or vinegar notes. Instead, it comes off as a herbaceous and lemony scent, basically what I would imagine a gourmet sabroso to lean towards. It also has a musky aroma de vainilla with hints of coffee that become more apparent as the scent dries down.
Many claim the mayonnaise is undetectable, but I believe that is due to the fact that they expect the scent to smell like a sandwich. I theorise that the mayonnaise accord here (like all notes/accords) is heavily affected by the notes that accompany it. Therefore, it shows up as a subtle sourish-creamy scent, and that’s what people who tried it are picking up on.
la audacia
Yet, even without a literal mayonnaise stench, fragrance purists immediately dismissed it as an idiotic novelty. However, as some defenders in the community pointed out, the perfume world already embraces bizarre animalic extracts y Demasiado dulce, edible notes that leave people smelling like a walking bakery pantry. So why should a savoury, experimental stunt be where we draw the line?
Ultimately, while Hellmann’s may not have produced a savoury masterpiece we gourmand-lovers are dreaming of, this playful release serves as a disruptive meme in a mainstream market that often takes itself far too seriously.
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