The 2nd Emirates Perfumes and Oud Exhibition, held in Sharjah from October 5 to 14, 2024, concluded with great success. Organized by Expo Centre Sharjah and supported by the Sharjah Chamber of Commerce and Industry (SCCI), this year’s exhibition attracted over 25,000 visitors, marking a 25% increase from last year’s event, which welcomed 20,000 attendees. This growth reflects the exhibition’s expanding influence in the fragrance industry.
This year’s event featured 100 exhibitors and highlighted over 500 perfume brands, ranging from local crafters to international design houses. Spanning 8,000 square meters, the exhibition offered a luxurious display of oud collections and perfumes. A particular focus was given to young Emirati entrepreneurs and small and medium enterprises (SMEs), allowing them to showcase their creations and gain experience in the competitive market.
The Emirates Perfumes Forum
An essential aspect of this year’s exhibition was the Emirates Perfumes Forum, a unique platform that enabled collaboration among industry leaders, manufacturers, and perfume experts. This forum introduced attendees to the latest creations shaping the future of the fragrance sector.
Notable discussions included advanced techniques in perfume production, processing, storage, and maintaining high-quality standards. Recognized master perfumers shared insights on trends and innovations that redefine the industry, making everyone feel part of the fragrance evolution.
Supporting Entrepreneurs
With a 100% increase in exhibitors compared to its first edition, the exhibition underscored the growth of the fragrance market in the region. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, underlined the event’s significance in nurturing young talent and supporting starting entrepreneurs.
The exhibition offered a platform for showcasing products and encouraged networking and practical learning opportunities for those entering the fragrance business.
Looking Ahead
The 2nd Emirates Perfumes and Oud Exhibition has solidified Sharjah’s position as a critical player in the global fragrance arena. With its impressive turnout and diverse offerings, the event has become a meeting point for perfume enthusiasts and professionals. The focus on entrepreneurship, collaboration, and innovation promises to drive further growth in the region’s perfume industry.
Looking to the future, the exhibition aims to continue expanding its reach and influence, setting the stage for even larger gatherings and further developments in the world of perfumes and oud. This vision of growth and innovation promises a bright future for the fragrance industry.
