Automotive giant Nissan has revealed an unconventional new fragrance named “Smell My Dust,” blending the distinct scents of tire rubber and cherry blossoms. The perfume, designed to give the essence of Japan’s renowned cherry blossom season infused with a hint of the racetrack, has been released in conjunction with the upcoming Formula E race in Shanghai.
The debut of this unique fragrance coincided with the Formula E event, which marked the series’ inaugural visit to the city. Nissan, a strong contender in Formula E, had introduced the perfume as a lighthearted strategy to garner additional attention during the race.
While specific details regarding the purchase of “Smell My Dust” have yet to be disclosed by Nissan, the perfume is part of a broader collection of car-themed fragrances available at nissanperfume.com. This assortment includes scents inspired by various Nissan car models, each aiming to stimulate diverse aspects of driving, such as the appeal associated with the model 350Z.
The development of “Smell My Dust” took place in a perfume laboratory in Shanghai and is rumored to contain actual tire dust. This aromatic creation is believed to be a commemoration of Nissan’s triumphs in the Formula E series.
Stay tuned for updates once we’ve tried this unique perfume. We’ll let you know if it’s as pleasant and enchanting as promised.
