Qissati fragrances are now available at THAT Concept Store in the Mall of the Emirates. The launch event took place on the 26th of November, a week before the UAE’s national day, and appropriately so.
Qissati
Qissati (My Story) is a series of fragrances inspired by the book of the same name, written by His Highness Sheikh Mohammed bin Rashid. Each Fragrance is inspired by a different chapter in the book, in which a man of wisdom and politics, a knight and poet, and a leader are revealed.
The fragrances featured in this collection were crafted by master perfumers, including Olivier Cresp, Anne Louise Gautier, Nathalie Templer, Arturetto Landi, Jacob Varela, and Guillame Idlas. There are 5 fragrances launched as of yet: Chapter 01, 02, 04, 05, and 07. The brand aims to launch fragrances associated with all 50 chapters of the book.
That Concept Store
THAT Concept Store is a place of exploration. With a unique fusion of emerging and established brands from around the world, the store is a one-of-a-kind destination for the curious consumer. From fashion and beauty to art and interiors.
Developed by Majid Al Futtaim in 2021, THAT Concept Store offers customers an individualised journey across an immersive in-store space in the Mall of the Emirates. As well as an ever-evolving assortment, which allows customers to express themselves, find inspiration, and discover something new.
Official Launch
The launch event aimed to introduce individuals who frequent THAT Concept Store to the Qissati brand and fragrance story. Curious shoppers stopped by to hear about the story of Qissati told by the event’s excellent host, listen to a beautiful qanun live performance, and walked away with a bag of goodies containing samples of all 5 Qissati fragrances and date treats.
Attendees of the event included influencers Mary Nasrallah, Sultan Saleh, Mohamed Nabil, and Amar Amin. Each of these influencers will be posting about the event, telling you more about the fragrances and the Qissati brand, each in their own way.
You can shop Qissati fragrance at V Perfumes, the largest perfume retailer in the UAE and GCC region. Visit our store or website to get access to exclusive offers and seasonal sales.
