Originally created in 2014 to celebrate Baccarat’s 250th anniversary, Baccarat Rouge 540 was inspired by the process of fusing gold with crystal at 540°C to create Baccarat’s signature red glass. Over the last ten years, this fragrance has gotten fragrance lovers divided into the people who absolutely love it and the ones who absolutely love to hate on it.
Édition Millésime
Introducing Édition Millésime. This flanker (it feels wrong calling it that with its price point) maintains the original’s amber, floral, and woody fragrance profile, in addition to featuring genuine ambergris, adding a musky, mineral, and oceanic depth that upgrades the fragrance. Francis Kurkdjian himself describes it as a “refined amplification” of the original, emphasizing the added roundness, presence, and sensuality the real ambergris brings to the scent’s dry-down.
Rarity and Exclusivity
Priced at $28,000 USD, which rounds up to 103K AED, the Baccarat Rouge 540 Édition Millésime is a collector’s item, with only 54 individually numbered bottles produced annually for the next 10 years, totaling 540 units. Each purchase includes a certificate of authenticity, ensuring its exclusivity.
The rarity and cost are due to the use of real ambergris, a precious substance derived from sperm whales (not vegan-friendly), prized for its unique musky scent and the 24-karat gold cap.
Maison Francis Kurkdjian Baccarat Rouge 540 Édition Millésime
| Highlights | Details |
|---|---|
| Brand | Maison Francis Kurkdjian |
| Best for | Unisex |
| Fragrance Family | Amber Floral |
| Notes | Top: Jasmine and Saffron Middle: Hedione, Ambergris, and Amberwood Base: oak moss, Sugar, Ambroxan, Cedar, and Fir Resin |
| Release year | 2025 |
| Perfumer | Francis Kurkdjian |
The presentation of Édition Millésime definitely stands out. The red crystal bottle, crafted by Maison Baccarat, is adorned with a 24-karat gold cap and rests upon a crystal pedestal made of eight pillars. Encased in a spruce wood box with white taurillon leather, beveled mirrors, and a lambskin carrying pouch, the presentation alone requires over 500 hours of work by 19 skilled artisans, including glassblowers, engravers, and sculptors. Maison Francis Kurkdjian is pitching the package as an ‘art’ piece.
Exclusive Membership and Privileges
Owners of Édition Millésime gain membership to “Les Amis du Rouge,” an exclusive private client circle offering access to refill services (up to five per year) and invitations to brand-hosted events. These events include dinners, masterclasses with Francis Kurkdjian, and cultural partnerships such as performances at the Vienna State Opera in Vienna, Austria, or exhibitions at the Palais de Tokyo in Paris, France.
An Exceptional Piece
While Maison Francis Kurkdjian has offered bespoke fragrance experiences before, Édition Millésime marks the brand’s first official foray into the realm of “exceptional pieces,” aligning with similar ultra-premium releases from other LVMH fragrance houses. The LVMH-owned fragrance house added that it aimed to push the fragrance to its “utmost limits”, without altering the “original inspiration”.
Maison Francis Kurkdjian is launching Baccarat Rouge 540 Édition Millésime in September 2025, a limited-edition version of its best-selling Baccarat Rouge 540. This ultra-luxurious fragrance is priced at 103K AED per bottle.
You can shop the original Baccarat Rouge at V Perfumes, the leading fragrance store in Dubai, and don’t miss out on amazing deals and offers.
