Celebrity-owned businesses have improved and skyrocketed immensely, all thanks to a pair of lips. Back in the early 2000s, whenever a celebrity launched a product, one would expect it not to be the best there was out there. That isn’t the case anymore. More and more celebrities are launching not just their own products but their own brands, in which they are personally involved in every aspect of production.
On the front lines of the world of celebrity-owned businesses and brands, we mostly see women. These women are taking the world by storm with their business-savvy minds. Rihanna, Bella Hadid, Selena Gomez, and many more are examples of women who are releasing personal projects that they are passionate about and putting their hearts and souls into each and every product they create.
Read further to discover more women-owned brands that swept us away with outstanding products that quickly became must-haves for every it-girl.
1. Kylie Cosmetics by Kylie Jenner
Founded in 2014 as Lip Kit by Kylie, this was the celebrity brand that started it all. Up until the launch of the iconic lip kits that shaped the mid-2010s, we had never seen such success in a celebrity beauty product. So much so that, at the age of 20, Kylie Jenner became the youngest self-made billionaire in the world. Everyone wanted to have lips like Kylie’s, so they ran to buy her infamous liquid lipsticks and lip liners.
This brand later changed its name to Kylie Cosmetics on November 15th, 2015. Now, almost 10 years later, Kylie Cosmetics has added a wide range of products to its collection, from skincare to other makeup products. What makes Kylie Cosmetics special is the fact that it started a wave of celebrity-owned products and opened the doors for their success. After seeing the importance of being so involved in your brand and its impact on its success, many followed suit.
Today, we have many more women-owned celebrity brands that wow us with every product they produce.
2. Fenty Beauty by Rihanna
After the huge success of Kylie Cosmetics, Robyn Rihanna Fenty put her foot forward and launched her own makeup line. But what Rihanna did was revolutionary in the makeup world.
For years, there has been an issue with inclusivity in the makeup world. Brands excused this by stating that it wasn’t possible to create such a wide range of products to accommodate every single skin tone. But in 2017, Rihanna stepped up and showed them that it could be done.
Rihanna was praised by makeup users worldwide for the inclusivity that her brand provided for users and the high-end quality of these products. Rihanna had studied the market so well that she came out with products missing from the beauty industry and craved by makeup users, starting a makeup revolution.
To help our dark-skinned girls out, here is a list of tips and tricks for applying makeup.
3. Ôrebella by Bella Hadid
When the pandemic hit, and everyone had to put their projects aside, we saw a growth in personal projects. This doesn’t exclude celebrity personal projects. Playing around with essential oils, Hadid found a hidden talent she had for creating scents.
In an interview with Glamour magazine, Bella said: “I never thought I’d put out a product. There are so many out in the world, but it felt really kismet a couple of years ago. We already make a lot of lavender oil on our farm, and I would get glycerin and different weird essential oils from our little health food store. I would make things, and they would smell really unique. If I wanted to add a little spiciness, I would add ginger and peppercorn; then I would add a little bit of lemon… all of a sudden, I’m deep into this whole cycle of making all of these really interesting scents.”
Bella launched her brand on the 2nd of May, 2024, declaring, “A NEW ERA OF SKIN-NOURISHING FRAGRANCES.”
Find out more about Bella’s newly launched brand by reading this article, which tells you all about it.
4. Addison Rae Fragrance by Addison Rae
A fragrance that enhances your mood! In 2021, the now 23-year-old TikTok star Addison Rae launched a fragrance line for mental well-being. Each fragrance in her AF collection is named to describe the resulting mood. “Hyped AF,” “Chill AF,” and “Happy AF” are created with notes meant to make you feel hyped, chill, and happy, respectively.
What makes this fragrance line distinct is the bottle, though. With packaging that is sensitive to heat, these fragrances definitely stand out. Each of these scent bottles changes in color when touched. “Hyped AF” changes from orange to yellow, “Chill AF” changes from violet to dark blue, and “Happy AF” changes between the colors violet, blue, and pink. Therefore, not only is the scent bottle describing the mood it puts you in with its name but with its colors as well.
5. Rare Beauty by Selena Gomez
Known to have launched one of the most pigmented blushes ever created, Rare Beauty saw its success by becoming viral on TikTok, where makeup influencers showed how far just a dot of their liquid blushes would go.
Founded in February 2019 by one of the industry’s most beloved stars, Rare Beauty quickly became a huge success. Combining Selena’s star power and high work ethic, Rare Beauty became one of the most sold brands in the makeup industry. The brand first went viral for its blushes but quickly gained recognition for producing some of the best quality products in the market.
The reason behind this brand’s success is the message it carries. Selena wanted to break unrealistic beauty standards by creating products that highlight the best in each individual’s features and showcase what makes each of us “Rare,” with every product she creates with her team, she does just that.
Are you interested in makeup? Our team compiled this list of some of the best makeup products for you to browse.
6. Ariana Grande Fragrances by Ariana Grande
You didn’t think we wouldn’t end this list with a fragrance brand now, did you?
The most successful fragrance collection put out by a celebrity, taking over the top three places of most searched fragrances in 2023. Ariana Grande created some of the most sought-after perfumes by making some of the sweetest, most addictive scents on the market.
With notes of Tonka Beam, Salted Caramel, Vanilla, and berries dominating her collection, Ariana’s fragrances found huge success among gourmand perfume lovers. Not only that, but she was also able to draw a newfound interest in perfume lovers towards gourmand fragrances!
If you’re a gourmand perfume lover yourself, or you’re just getting into them, feel free to browse this list of the best gourmand fragrances.
Browse our website for a wide variety of fragrance options and beauty products, from body splashes and perfumes in Dubai to body lotions and makeup.
3 comments
Such an inspiring roundup! It’s amazing to see so many women leading successful brands and making a powerful impact across industries. Truly motivating to see creativity and leadership.
Such an inspiring roundup! It’s amazing to see women not only dominating the spotlight but also building powerful brands behind the scenes. Love how these women are turning their influence into lasting impact.
Absolutely lovely to see! Can’t wait to see what the future holds for these brand and what more they can come out with.