Pitti Fragranze just wrapped up in Florence, Italy. But were you aware that some of your favorite UAE-based perfume brands participated in this ultimate fragrance event? If you haven’t heard of this event before, it is basically the Oscars for perfumes.
Pitti Fragranze
First things first, what’s the Pitti Fragranze? Pitti Fragranze is one of the world’s leading fragrance trade fairs, where the fragrance industry’s elite gather to see and smell perfumes. The exclusive international event is the only fair of its kind in Europe, held every September in Florence.
The Pitti Fragranze is a haven for niche and artistic perfumes, and a crucial platform for brands aiming to make a global impact. For UAE brands, it’s a chance to reach a global platform and a whole new audience base.
UAE Brands Participation
This year, several UAE-based brands represented the Emirates:
WIDIAN
Widian was founded in Abu Dhabi in 2014 by Ali Aljaberi. The fragrances, often identified by number rather than name, are divided into Black and Gold Collections and are known for using rare, traditional ingredients like oud, amber, and frankincense, combined with flowers and fruits. The brand’s elegant bottles are inspired by the Sheikh Zayed Grand Mosque.
AZMAN
Founded in Dubai in 2021 by Husen Baba, AZMAN Perfumes translates to “Hours” or “Moments” in Arabic, and aims to reimagine oud-based perfumery by creating unique scents. The brand collaborates with award-winning perfumers to create fragrances using high-quality, rare ingredients with a touch of French expertise.
The Spirit of Dubai
True to its name, The Spirit of Dubai reflects Dubai’s luxury and opulence. The brand was launched in 2015 by master perfumer Asghar Adam Ali (Al Attar) and created by the Nabeel Perfumes group. Their perfumes take you on a journey through Dubai’s rich cultural tapestry.
TPC (The Perfume Connection)
TPC is a niche perfume brand created by Asim Al Qassim to inspire connection, well-being, and reflection through fragrances with a design and architectural influence. They create scents with the intention of connecting to self, others, nature, and the world, and for finding one’s purpose.
Shop Local
As fragrance consumers in the UAE, you have access to some of the world’s most exquisite and unique perfumes. Supporting local brands not only celebrates the country’s heritage but also supports innovation, creativity, and growth within the industry on a local level.
So, the next time you’re searching for a new signature scent, check one of these brands, or one of the many other ones that are based in the UAE. Shop at V Perfumes, a leading fragrance store in Dubai, and don’t miss out on amazing deals and offers.
