The TFWA (Tax Free World Association) World Exhibition & Conference in Cannes, France, has started its 2025 edition, promising a showcase of luxury brands and innovative concepts within the travel retail sector. For UAE residents keen on staying ahead of the latest fragrance trends, this year’s event offers a particularly enticing glimpse into the future of perfumes. The event takes place from September 28 to October 2, 2025, with registration open until the first week of the month.
New Fragrance Launches
The TFWA World Exhibition & Conference consistently attracts some of the most prestigious names in the luxury industry. Among the confirmed participants for 2025 are renowned brands such as Hermès, Giorgio Armani, Zegna, and Ralph Lauren. These brands often use the Cannes event to reveal new perfumes.
Nishane, a Turkish fragrance brand renowned for its niche fragrances, launched Meant To Be Seen in Cannes, created by Jordi Fernández, with a launch party held on the beach. Les Liquides Imaginaires will also be presenting a limited edition of Blanche Bête available from October to December 2025. Sarah Baker is teasing a new release for October.
Growth
This year’s edition boasts an increase in the number of brands exhibiting at the Harbour Village, with 30 official boats confirmed compared to 19 last year. The Harbour Village will also be fully integrated within the exhibition perimeter.
Top international travel retailers, including Avolta, Lagardère, Heinemann, 3Sixty, Dubai Duty Free, and Qatar Duty Free, are sending large delegations to the event. This highlights the importance of the TFWA World Exhibition & Conference as a platform for these retailers to discover new products and secure partnerships.
The brand-new Innovation Square will host two workshops, in addition to private evening events.
Opportunities for Business and Networking
TFWA’s ONE2ONE meeting service will provide opportunities for exhibitors, buyers, airports, and trade agents to focus on business. The exhibition halls will be open from Monday afternoon through to Thursday.
For fragrance buyers in the UAE, the TFWA Cannes 2025 event provides a glimpse into the perfumes that will soon be available in duty-free shops at Dubai International Airport, Abu Dhabi International Airport, and other travel retail locations. It’s an opportunity to anticipate the latest releases, understand the trends, and ultimately, make informed purchasing decisions when traveling. Keep an eye on TFWA’s website and social channels for more information.
You can also soon find all the announced fragrances at V Perfumes, your go-to fragrance shop in the UAE. Shop at the best prices in Dubai and the Gulf region and don’t miss out on exclusive offers online and in-store.
