Selena Gomez has recently expanded her Rare Beauty line with a new fragrance collection. The star has been making headlines for more than one reason, and she seems to be closing the year on a fantastic note.
Gomez announced her engagement with long-time boyfriend Benny Blanco AND the “Awaken Confidence” collection as part of the Find Comfort body-care range this December. This collection includes two products: the Bouncy Body Cream, a rich moisturizer with a unique pudding-like texture, and the Body & Hair Fragrance Mist, a refreshing spray that can be used throughout the day.
The Fragrance
This gourmand fragrance is a combination of juicy peaches and fresh flower blossoms. Embodying Rare Beauty’s mission of promoting self-love and mental well-being, this collection is designed to make you feel good about yourself. The scent behind the product is vibrant and uplifting.
| Type | Notes |
|---|---|
| Top Notes | Peach Nectar, Sparkling Lemon, Orange Flower, and Black Pepper |
| Middle Notes | Blue Cyclamen, Jasmine, Apricot Blossom, and Lavender |
| Base Notes | White Sandalwood, Skin Musk, and Crisp Amber |
“This scent is fresh and summery, and it just makes me so happy. I love how soft it makes my hair, too.”
Selena Gomez
The Packaging
The packaging of the Awaken Confidence collection by Selena Gomez highlights creativity and eco-consciousness. With sustainability shaping the perfume industry, more brands are choosing eco-friendly packaging and making greener choices in product production.
The fragrance comes in a convenient 360-degree bottle, allowing for a fine, cloud-like mist that can be sprayed from any angle, whether sideways or upside down. In a commitment to environmental responsibility, the bottle is proudly crafted with 43% post-consumer recycled (PCR) plastic, making it a thoughtful choice for sustainability-minded consumers.
These products are available at Rare Beauty as of December 2024. The brand used sensory marketing to promote this product, focusing on peaches as a main ingredient. This falls in line with the marketing strategies we saw dominant at Beauty World Middle East 2024, and we don’t think this trend is ready to die down anytime soon.
For your favorite fragrance brands, visit V Perfumes to get your hands on them for the best prices in the UAE.
