Nishane has revealed a fascinating new fragrance, A Date With Oud, resulting from an exclusive collaboration with the Al Tayer Group in the United Arab Emirates. This scent highlights the interesting contrast between the sugary sweetness of dates and the deep, resinous warmth of oud.
The fragrance aims to reflect the heart of Khaleeji hospitality and luxury, blending traditional notes typically associated with the Gulf region. Before we take a closer look at the fragrance’s composition and notes, it’s worth acknowledging the key players behind this partnership and understanding their positions within their respective industries. Examining Nishane’s clever and creative approach to fragrance creation and Al Tayer Group’s influence in the luxury retail sector will provide context for the significance of this collaboration.
Nishane
Nishane is Istanbul’s first and only international niche perfume brand. Inspired by Istanbul’s rich cultural heritage, Nishane crafts perfumes to tell stories. The brand is known for using high-quality ingredients and offering a diverse range of unique scents that stand out. Hence why it is a niche brand.
Al Tayer Group
Established in 1979, Al Tayer Group is a diversified holding company in the UAE with operations spanning across 12 countries in West Asia. Representing many, the group has a strong presence in automotive, luxury retail, real estate, and ventures. Its retail division, Al Tayer Insignia, hosts brands in fashion, beauty, home, and department store categories. Al Tayer Group also has investments and partnerships in construction, engineering, freight transport, healthcare, cinemas, and now fragrance.
Nishane A Date With Oud Extrait De Parfum
| Highlights | Details |
|---|---|
| Brand | Nishane |
| Best for | Unisex |
| Fragrance Family | Amber Woody |
| Notes | Top: Dates, Grapefruit, and Black Pepper Middle: Leather and Frankincense Base: Agarwood and Tonka Bean |
| Release year | 2025 |
| Projection | Moderate |
| Perfumer | Catherine Jarno |
Dates and the scent of oud are two staple scents when it comes to the UAE. They’re probably the first things to come to your mind when you think of the country. Well, that, and excellently tailored abayas and kandoras. You wouldn’t necessarily find these two mixed together in the wild (Dubai Mall), but Nishane had brought them together to create an exquisite scent that highlights prominent elements of Emirati culture.
“I create to exalt what I can smell in nature, and to offer it to others,” explains Jarno. “I take inspiration in what nature does best and use my analytical skills to craft accords that feel both authentic and innovative.”
Nishane’s A Date With Oud is an amber woody fragrance that is created to reflect Khaleeji hospitality. It opens with an Ajwa date note, which is fruity and buttery. These scents are brought to life by the brightness of grapefruit and a subtle black pepper. The heart features a resinous frankincense note and leatherwood, lending a dry, tactile quality to the composition. The base is a smoky, animalic oud scent accompanied by an almond-like warmth of tonka bean.
“A Date with Oud” is NISHANE’s introductory special edition created for Al Tayer Group, blending the sweet flavor of Ajwa dates with the refinement of Leatherwood. This partnership is an ode to artistry, taste, and cultural connection.
Available exclusively through Al Tayer Group, the fragrance will be retailed across select locations in the Gulf.
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