The original Dior Addict was launched in 2002. A rich, amber floral with an intoxicating blend of blackberry, mandarin leaf, night-blooming flowers, and a prominent base of vanilla, tonka bean, and sandalwood, created by perfumers Thierry Wasser and Christian Dussoulier. This fragrance was targeted at a mature audience, encouraging them to reconnect with their carefree, fun spirit without losing touch with their true, elegant selves. This fragrance is bold, sensual, and addictive. Then the flanker came along and got everyone mad.
Closing off 2025, Dior came out with three floral fruity gourmand flankers of Addict. Addict Rosy Glow, Purple Glow, and Peachy Glow. The new collection arrives in lip-gloss-shaped flacons, and I have yet to see a single positive review for these fragrances. Most feel either neutral or absolutely hate these scents.
Banking on a Good Name
I believe the issue here is Dior trying to bank on the name of the successful Addict perfume to sell their new releases. The Addict perfume already has a good name in the market. This fragrance already has its audience and loyal consumers. Taking the name “Addict” and plastering it on fragrances targeted to an entirely new demographic isn’t going to work. This is how we got all these negative reviews. People who are familiar with the original Addict and have loved it for years now ran to try the new flankers, believing it would give them what the original did, only to be shocked that it is nothing like the fragrance that they know and love.
This isn’t a Dior exclusive issue. 2025 was the year of the flankers, with many other brands banking on the names of their most popular fragrances to sell their new creations. Chanel, Prada, JPG, and even Kilian launched flankers of their best-sellers. This had also got me thinking about how many dupes rely on the popularity of the fragrance they’re trying to be. This had set a certain sentiment that implies a new fragrance cannot be good for what it is; it has to be linked to something bigger, well-known, and already established. But hey, at least it isn’t another Miss Dior flanker.
That being said, let’s take a look at the three new Addict fragrances by Dior.
1. Dior Addict Rosy Glow Eau de Parfum
| Highlights | Details |
|---|---|
| Brand | Dior |
| Best for | Women |
| Fragrance Family | Floral Fruity Gourmand |
| Notes | Top: Lychee Middle: Rose Base: Caramel |
| Release year | 2025 |
| Projection | Moderate |
| Perfumer | Francis Kurkdjian |
Roxy Glow is a rose-forward fragrance, which could have been lovely. Unfortunately, that wasn’t the case. The rose isn’t bold enough, and why is there caramel in here? Usually, people who love rose fragrances love them for their bold and loud character. You could smell a rose perfume from a mile away. This isn’t the case here; the fragrance smells like it’s toned down a lot. The notes don’t go well together as well.
I understand that they were trying to make a rose fragrance that would appeal to a younger audience. I also understand that I’m not the target audience for this. But I have a feeling that it could have been done better. Or with a higher concentration of perfume, at least to make the fragrance worth buying.
2. Dior Addict Purple Glow Eau de Parfum
| Highlights | Details |
|---|---|
| Brand | Dior |
| Best for | Women |
| Fragrance Family | Floral Fruity Gourmand |
| Notes | Top: Candied Flowers, Raspberry and Powdered Sugar Middle: Tuscan Iris Base: Vanilla |
| Release year | 2025 |
| Projection | Moderate |
| Perfumer | Francis Kurkdjian |
Purple Glow is the one that most reviewers said has “most potential.” I agree, this could have been an amazing scent. Only if it weren’t for the cloying, sickeningly sweet powdered sugar note. We already had the candied flowers right there, giving this scent a sweet, powdery aroma. Why push it overboard?
The other notes blend well together, and Purple Glow is longer-lasting, less of a “skin-scent” than the other two flankers. It really could have been something special. Does it fit the original Addict DNA? No, none of these do. But it could have been a good fragrance at least.
3. Addict Peachy Glow Eau de Parfum
| Highlights | Details |
|---|---|
| Brand | Dior |
| Best for | Women |
| Fragrance Family | Floral Fruity Gourmand |
| Notes | Top: Peach Middle: Jasmine Base: Whipped Cream and Vanilla |
| Release year | 2025 |
| Projection | Moderate |
| Perfumer | Francis Kurkdjian |
Lastly, we have Peachy Glow. Another gourmand and the last fragrance in this line. If I’m being honest, I do like this flanker. It gives off a scent of light florals with a sweet peach milkshake in the background, which I love. It is a sweet note away from being cloying, but that was prevented here. I just wish it didn’t turn into a skin scent in an hour or so.
Peachy Glow, very much like Rose Glow, isn’t long-lasting whatsoever. It feels watered down, diluted, and not performing to its full potential. I can see many reasons to create these scents in this manner. It could be the return of “soft,” “clean,” “minimal” femininity. It could be the rising trend of layering fragrances, pushing brands to create less-concentrated, easier-to-layer fragrances. Or it could be another reason that I’m unaware of. Either way, I don’t like it.
All that being said, this is only my opinion, which is based on my personal preferences. You might try these scents and fall in love. This is why I always say, try a perfume before you commit to a full bottle. Visit any V Perfumes store, your go-to perfume store in the UAE, and try whichever fragrance you’ve been eyeing. You might just find your new signature scent.
