The clean girl aesthetic was in full glory in 2023, but as we transitioned into 2024, it slowly but surely became less of a trend. In the past few months, many micro-trends emerged left and right, from the mob-wife aesthetic to the office siren and many more. With all of these trends, one thing is becoming clearer: the clean girl era is coming to an end.
Videos about the full-beat coming back have been going viral recently. Brands are making full-coverage foundations again, and smokey eye tutorials are back. This significant shift in the beauty industry not only marks the end of the clean girl aesthetic but also raises questions about the future of clean fragrances and minimalism.
Newton’s third law simply states that for every action, there is an equal and opposite reaction.
After a long time of a specific trend ruling superior over all others (in this case, the clean girl aesthetic), it is not only expected but anticipated that another trend will overtake the previous trend as supreme, an opposite trend that rejects everything the prior one stood for. Mind you, this doesn’t only apply to makeup. It applies to a lifestyle, including fragrance, outfit, and decor choices.
Brat Summer
The clean girl aesthetic obviously has no place in a brat summer. Bold punk, Y2k fashion, shimmer, and glitters are taking over. We don’t envision moving forward without them. For 2024, we’re going to have something with a similar vibe. Think retro, bold, leopard prints, and all things glamorous. This is nothing more than an extension of brat summer.
What You Will Need For Fall/Winter 2024
1. Punk-Chic Wrap-Around Sunglasses

These sunglasses give a late 90s and Y2K aesthetic in the best way possible. You can wear these while running errands throughout the day or to the club at night. They go with many different outfits and can be dressed up or down.
2. Initio Mystic Experience EDP (Unisex) – A Bold Fragrance

Highlights | Details |
---|---|
Brand | Initio |
Best for | Unisex |
Fragrance Family | Amber Spicy |
Main Accords | Woody Amber Powdery Warm Spicy Coffee Musky Mossy Earthy Animalic |
Release year | 2015 |
Longevity | Over 8 hours |
Projection | Moderate |
Perfumer | Hamid Merati-Kashani |
This bold, loud, and luxurious fragrance by Initio will make you the center of attention wherever you go. This is an ideal winter and fall fragrance with warm woody notes and sensual amber and musk. Bold and attractive is the year’s theme, so don’t be shy with your fragrances.
3. Glitters & Shimmers
This season, be the center of attention with shiny lip toppers, glittery eye shadows, and blinding highlighters.
Golden Rose Diamond Breeze Shimmering Liptopper

Turn any lip combo into a shimmering drip with this lip topper from Golden Rose.
Wet n Wild 10-Pan Shadow Palette Lights Off

This is the ideal eyeshadow palette for a night out. Party away without worrying about your eye makeup smudging or moving around. This palette includes matte and shimmery shadows to complete your eye-catching look.
Physicians Formula Murumuru Butter Highlighter Champagne

Blind the haters with this gorgeous champagne highlighter. Be bold and daring this year. No one can stop you!
Keep your eyes on V Perfumes for fragrances and makeup to achieve any aesthetic your heart desires.
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