Supermodel and celebrity Bella Hadid has launched her very own fragrance brand, Ôrebella. A line of 3 fragrances will be available on Orbella’s website from May 2 and on Ulta’s e-commerce store from May 10 to May 12.
What does Ôrebella mean?
The brand name Ôrebella is actually from Hadid’s family name, which means “iron ore” in Arabic. She combined it with the word “aura” to create the name Ôrebella.
Hadid has been teasing the brand for months on her Instagram, and fans have been eagerly awaiting its release. The fragrance line is bi-phase, alcohol-free, and promises to be long-lasting. Hadid’s entry into the world of fragrance puts her in the company of many other celebrities who have launched their own perfume brands.
Once the products go live, fans of the model and fragrance enthusiasts alike will rush to buy perfumes. Customers can buy perfumes from the e-commerce site ulta.com or from the brand’s website orebella.com.
The new line features a collection of fragrances in bi-phase, alcohol-free formulas. The scents range from 10ml to 100ml and cost $35, $72, and $100. The 100ml bottle also comes with a gold perfume stand and retails for $35.
In an interview with WWD, Bella Hadid discusses her new alcohol-free fragrance collection. She said that her new collection explores the “skinification of fragrance” because she has “always had an aversion to alcohol in scents.”
It includes three unisex fragrances—Window2Soul, Salted Muse, and Blooming Fire.
Hadid told WWD,
“I wanted people to use it and appreciate it every day, and feel like their day is better because of it. And that’s why I went with the biphase formula with moisturizing effects.”
It’s got snow mushrooms, almonds, jojoba, and shea oils. Shake well before using it to activate. That would combine the essential oil with the delicate fragrances, giving off something that would smell absolutely different and nourish the skin.
The packaging of such fragrances is modern in the way it imitates Bella’s mother’s vintage collection of perfumes. Bella worked with fragrance houses Firmenich and Robertet to produce scents inspired by memories and the healing power of nature.
- Window2Soul is a floral scent with the essence of white rose combined with bergamot, blackcurrant, and mandarin.
- Salted Muse is a woody marine fragrance. Its transparent notes of sea salt and pink pepper wrap the heart with an olive tree accord and lavender. The fragrance is enhanced with crisp amber and wood.
- Blooming Fire has a Tahitian monoi flower and notes of patchouli and bergamot.
Along with the fragrances, ‘Ôrebella’s Alchemy Foundation is launching, with a minimum donation of 1 percent of all net sales going toward supporting organizations such as the Lower East Side Girls Club and PATH International.
News Sources: elle.com, businessoffashion.com, wwd.com
