Bella Hadid, the Palestinian American supermodel, launched her very own fragrance brand, Ôrebella, in May of last year (2024). This launch featured three alcohol-free scents (Window2Soul, Salted Muse, and Blooming Fire). Bella wanted to create products that are gentle and beneficial to the skin, as she had always had an aversion to alcohol in scents. She later launched the fourth fragrance in the collection, Nightcap, in August of 2024.
Her fans and fragrance lovers alike loved her perfumes and have been begging for more since, and Bella obliged. On August 13, 2025, Ôrebella launched their latest fragrance, Eternal Roots. The new fragrance is a chypre fruity scent that is grounded, fun, and full of joy.
Òrebella Eternal Roots
| Highlights | Details |
|---|---|
| Brand | Orebella |
| Best for | Unisex |
| Fragrance Family | Chypre Fruity |
| Notes | Top: Lychee, Bergamot, and Pink Pepper Middle: Pink Sugar, Raspberry Bloom, Labdanum, and Suede Base: Papyrus, Vetiver, Birch Smoke, and Patchouli |
| Release year | 2025 |
| Projection | Medium |
Eternal Roots is a multi-layered blend of juicy lychee and raspberry blossom sparkles, amplified with pink sugar and suede, and grounded by a base of vetiver, papyrus, and birch smoke. It is a soft scent, but it is also a little bold, as it is meant to be a unisex fragrance.
The desired androgynous quality of this scent is achieved through the balance of earthy and fruity notes. Eternal Roots is a versatile fragrance for the most part, but I would recommend it for fall.
A tribute to personal growth and a reminder for us to embrace joy, strength, and balance throughout life’s journey.
Bella has always taken pride in her roots, which have played a significant role in her career. We grow from our roots, and the stronger they are, the further we can go in life, and this is where Bella’s inspiration comes from for this brand-new fragrance as she stated in her interview with L’Officiel, I wanted to create a scent that carries that feeling, something that reminds you to pause, to feel proud of your roots, and to find happiness in the process of evolving.
The fragrances aren’t available for purchase in the UAE and Gulf market as of yet, but keep your eye on V Perfumes – the best perfume store in the UAE, till then.
