Dubai witnessed the grand unveiling of Al Haramain Perfumes’ latest luxury collection, The Sheikh Series, at The H Dubai Hotel in October. Al Haramain Perfumes, a brand that has been highlighting concepts such as exoticism, romance, and contemporary vibes since 1970.
The launch event was spearheaded by Mohammed Mahtabur Rahman, Chairman and Managing Director, along with Munira Rahman, Director, CMO, and Brand Ambassador of Al Haramain Perfumes.
A Legacy
Established in the Holy Makkah, Saudi Arabia, Al Haramain Perfumes has been in the market for over five decades. What sets them apart? They embrace psychology, creating fragrances with distinct personalities in mind.
The Sheikh Series launch on October 28th featured four premium scents: Warrior, Royal, Majestic, and Knight. The event was a vibrant celebration, featuring musical performances and interactive experiences.
The Inspiration Behind Sheikh
According to Mr Mohammed Mahtabur Rahman, the brand’s royal character and rich history served as the main inspiration for The Sheikh Series. The evening was a fusion of Arabian grandeur and modern showmanship, complete with golden décor and captivating music.
A Reflection of Personality
Munira Rahman, Director, Brand Ambassador, and CMO, emphasised the personal connection to fragrance: “Fragrances leave a mark on everyone… For me, fragrance is about personality; it has to suit you.” She added, “These perfumes resonate deeply with the culture and traditions we come from, and that same sense of hospitality is reflected in every bottle.”
The Scents of the Sheikh Series
Sheikh Knight
A symbol of power and honour, blending warm spices and delicate florals to capture strength and grace.
| Highlights | Details |
|---|---|
| Brand | Al Haramain |
| Best for | Unisex |
| Fragrance Family | Aromatic Fougere |
| Notes | Top: Lavender, Cinnamon, Bergamot, and Basil Middle: Cloves, Lemon, Apple, and Geranium Base: Labdanum, Cedar, Vanilla, Musk, Patchouli, and Oakmoss |
| Release year | 2025 |
| Projection | Moderate |
Sheikh Warrior
Bold, fearless, and untamed.
| Highlights | Details |
|---|---|
| Brand | Al Haramain |
| Best for | Unisex |
| Fragrance Family | Amber Woody |
| Notes | Top: Palisander Rosewood, Apple, and Cinnamon Middle: Lily of the Valley, Lavender, Cedar, and Rose Base: Oud, Amber, Vanilla, Musk, and Sandalwood |
| Release year | 2025 |
| Projection | Moderate |
Sheikh Majestic
An amber spicy scent that is rich and deep, representing authority and prestige.
| Highlights | Details |
|---|---|
| Brand | Al Haramain |
| Best for | Unisex |
| Fragrance Family | Amber Spicy |
| Notes | Top: Pink Pepper, Cardamom, Tobacco, and Cinnamon Middle: Sandalwood, Patchouli, Jasmine, Heliotrope, and Geranium Base: Tolu Balsam, Tonka Bean, Bourbon Vanilla, Ambroxan, and Benzoin |
| Release year | 2025 |
| Projection | Moderate |
Sheikh Royal
Fresh, citrusy, and full of vitality.
| Highlights | Details |
|---|---|
| Brand | Al Haramain |
| Best for | Unisex |
| Fragrance Family | Citrus Aromatic |
| Notes | Top: Bitter Orange, Lemon, Bergamot, and Mandarin Middle: Lavender, Myrtle, African Orange Flower, Rosemary, and Neroli Base: Pitosporum, Angelica, Oakmoss, Ambrette, and Jasmine |
| Release year | 2025 |
| Projection | Moderate |
Availability
The Haramain Sheikh Series is now available for purchase on the brand’s website. But keep your eyes on V Perfumes, your go-to fragrance shop in Dubai, for all the latest releases, your favourite fragrances, and many more. Don’t forget to take advantage of our existing online and in-store offers for the best prices in the UAE and GCC region.
